How to open a new and fashionable place ! Lesson :
– 1st: you choose a beautiful and large place on one of the most famous city fashion street…
-2nd: besides of a very nice place in a good environment, having a terrace or a garden is a plus to get the pleasant and charming atmosphere.
-3rd: an industriel loft type trendy and modern, showing the original stone wall , (beautiful mix of colors, grey , beige and brick red) personalized and warmed up by furnitures, magazines, statues and paintings on the wall… For sure a place where I would be happy to leave!
-4th: you propose an original mix of brands and vast choice that any woman who likes easy style but « with a fashion twist », would like to wear and buy. When I say any woman, I mean it; it’s not a question of age but attitude, at 25 or 45! Brands that we are always happy to find like American Retro, or Athé by Banessa Bruno and original exclusive new brands coming from abroad like Anine Bing, Hope, Ganni, Frissur, Won Hundred
-And 5th: choosing an original and personal sound environment fitting to the place and it’s identity, not a radio station or commercial dance music!!!
That’s what did Cyrielle and Maxime when they opened Kure, and I wish them success! I will certainly go there soon and buy. Cyrielle has a blog, she writes about fashion, she wears fashion and she created a shop whose style looks like her… It’s trendy, it’s IN, Elegant but Easy and Comfy, Casual but Sexy .. All what we like!
Maxime used to have a club and a music band ; Cyrielle’s partner in this beautiful adventure, he also chooses the music for the shop. When I was there, I listened that piece I love: « Organ Donor » by DJ Shadow, https://www.youtube.com/watch?v=U4E60Ffa9yQ from the original « Tears », by Children of the Mission.
Go, discover & Enjoy http://www.unlimited-clothes.com/kure-the-new-concept-store-rue-antoine-dansaert/ https://twitter.com/kure_dansaert My favorite jumper is that one : from Athé by Vanessa Bruno.